I really like this cleanser. It leaves my skin feeling soft and smooth and never dry or tight, even if I don't apply a moisturizer right after I wash. I apply with wet fingers and then use a muslin cloth to massage it into my skin before I rinse. I've noticed some people say it doesn't take off makeup, but I usually only wear a BB cream and non-waterproof mascara and have had no issues. I would recommend a separate eye makeup remover if you wear waterproof makeup. I don't like products with added fragrance, but I don't noticed the fragrance in this after I apply it. I have very sensitive skin which breaks out or turns red and flaky easily and none of the Hydroshield products have been a problem for me.