I really love this moisturizer! I use this either alone or over a serum like Hydroshield. Even alone it leaves my skin feeling hydrated and it's better with Hydroshield serum. My skin is plump and fine lines aren't visible when my skin is well hydrated. The value is better than most of the other moisturizers I was using, so that also makes me happy. I don't like products with added fragrance, but I don't noticed the fragrance in this after I apply it. I have very sensitive skin which breaks out or turns red and flaky easily and none of the Hydroshield products have been a problem for me.