I have used this for several years and even got my sister and daughter hooked on it. It is pricey so I tried other similar products but none of them compares to this for the natural look and feel on your face. We all use it instead of makeup for a smooth, even finish to the skin plus all that great sun protection which is a must here in Texas. It also lasts a long time because, as with most beauty product, I have found that less is more and you don't have to use a lot to achieve great results. For my money, this is still the best value and a must-have in my daily skin care routine!